Tuesday, December 01, 2009

LCPL December Business News

NEW AND RECENTLY RELEASED BUSINESS BOOKS

Googled: The End of the World as We Know It - by Ken Auletta
338.761025 AULE
Though the Internet existed well before Google did, for some of us it's hard to imagine life online without it. Certainly it has made its way into our vocabulary in a way that few other companies, products, or services have. Starting with Google's origins at Stanford and its rapid advance towards profitability, media critic Ken Auletta examines the influence of Google on today's media landscape, includes profiles of company founders Larry Page and Sergey Brin, and offers insight into their lucrative business processes. He also looks to the future in assessing the internal and external threats that may inhibit the company's future prospects. "Sharp and probing," says Publishers Weekly.

Adland: Searching for the Meaning of Life on a Branded Planet - by James P. Othmer
658.1092 OTHM
With 20ish years in the ad business under his belt, author James P. Othmer collected enough anecdotes to write a well-received satiric novel about a predictor of cultural trends (The Futurist). He's now also written a memoir, which details not only his experiences in advertising but also its future as traditional branding expands onto the Internet. From the creative highs to the soul-scorching lows, Othmer makes even selling cat litter sound entertaining. Aspiring advertisers will want to read this, as will those interested in the role that advertising plays in influencing popular culture.

Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System--and Themselves - by Andrew Ross Sorkin
330.9730931 SORK
This bestselling account of the recent near-collapse of the U.S. financial system details the events step by critical step. Since so many books have been written on this very topic, you may be wondering what makes Too Big to Fail stand out from the crowd. In this case, it's the author's credentials--Andrew Ross Sorkin is the chief mergers and acquisitions reporter for the New York Times, and he's won the prestigious Gerald Loeb award for his work. Heavily researched and full of behind-the-scenes tidbits, Sorkin's book will give you an insider's perspective of the financial crisis as it occurred.

In Fed We Trust: Ben Bernanke's War on the Great Panic - by David Wessel
332.110973 WESS
Though we haven't yet emerged fully from the financial meltdown that started in 2007, In Fed We Trust is just one of many books examining its causes and consequences that have been published in recent months. This one (which The New York Times calls "essential, lucid--and, it turns out, riveting") is a combination of a history of the Federal Reserve, a biography of Chairman Ben Bernanke, and an account of the steps that Bernanke, former Treasury Secretary Henry Paulson, and others took to minimize the damage to the U.S. economy. Check it out if you're looking to learn more about what happened--and how it could have been so much worse.

If you'd like to receive new business titles like these in your email, click on the link for Next Reads and sign up.

Visit your local library today and check out one of these new business books. See more information about the Lake County (IN) Public Library & its services to business at http://www.lcplin.org/research/businesslines.htm

Monday, November 02, 2009

LCPL November Business News

Top Business Books of 2009
This list is from the October 1, 2009 Booklist article by Brad Hooper.

The Ascent of Money: A Financial History of the World. By Niall Ferguson
330.09 FERG
A British historian takes a fresh look at the history of money and its ramifications on the evolution of modern life.


Fordlandia:The Rise and Fall of Henry Ford’s Forgotten Jungle City . By Greg Grandin
307.7680981 GRAN
Henry Ford needed rubber for his tires and purchased a land tract in the Amazon, and the result was Fordlandia, a massively overreaching project.

The Impulse Factor: Why Some of Us Play It Safe and Others Risk It All. By Nick Tasler
153.83 TASL
Great ideas and counsel about the nature-versus-nurture debate.

The 100 Best Business Books of All Time: What They Say, Why They Matter, and How They Can Help You. By Jack Covert and Todd Sattersten
650.16 COVE
Out of the countless business books the authors have read every year for a quarter century, they have culled 100 of the best and presented them in review format.


Panic:The Story of Modern Financial Insanity . Ed. by Michael Lewis
338.542 PANI
Lewis presents an anthology of financial writing done immediately before, during, and after the panics that have occurred since 1987 to show how financial markets now operate.

Stealing MySpace: The Battle to Control the Most Popular Website in America. By Julia Angwin VNF.CD.ANGW SMB G45
The author traces the development of MySpace, sorting out its convoluted journey to success.


Why GM Matters: Inside the Race to Transform an American Icon. By William J. Holstein 629.222068 HOLS
Holstein argues that GM is worth saving because for every manufacturing job, there are 10 jobs throughout the whole chain of suppliers that also serve Ford and Chrysler; thus, a defense of GM makes sense.


Visit your local library today and check out one of these new business books.See more information about the Lake County (IN) Public Library & its services to business at http://www.lcplin.org/research/businesslines.htm

Tuesday, October 06, 2009

LCPL October Business News

NEW BUSINESS AND PERSONAL FINANCE TITLES


The Cost of Bad Behavior: How Incivility is Damaging Your Business and What to Do About It - by Christine M. Pearson and Christine Porath
658.3145 PEAR
We've all dealt with instances of rudeness--and probably have all been rude to others ourselves--but have you ever stopped to wonder how incivility at work might affect a company's competitiveness and financial success? Having identified a spectrum of behaviors as rude (from texting during meetings to closing coworkers out of a network), professors of management Christine Pearson and Christine Porath then go on to examine their effects on morale, productivity, and, ultimately, the bottom line. Their estimate of the price of rudeness is high, but fortunately they share useful strategies that employers and employees alike can implement to reduce incivility and increase cooperation and respect.


Cheap: The High Cost of Discount Culture - by Ellen Ruppel Shell
381.1490973 SHEL
Generally speaking, mass-produced items have two things going for them--they're cheap and they're readily available. But as Atlantic correspondent Ellen Ruppel Shell shows, they also have long-term economic, environmental, and political costs. By focusing on low prices, Shell argues, competition among producers has led to lower wages (for jobs that have now gone overseas) and standards while consumers are offered a wide array of poorly made gadgets and clothes (and furniture, and food, and so on). If you're at all interested in modern consumerism, Shell's discussion of the hidden costs of cheap goods will definitely have you thinking twice about focusing on price to the exclusion of all else.


Gen BuY: How Tweens, Teens, and Twenty-Somethings Are Revolutionizing Retail - by Kit Yarrow and Jayne O'Donnell
658.8340835 YARR
If you find your interest piqued by books on shopping behavior and psychology (like Paco Underhill's classic Why We Buy), you'll find Gen BuY equally interesting. Or, if you're in the business of selling products to today's tweens, teens, and 20-somethings, you'll find this in-depth look at the buying behaviors of Generation Y extremely useful in keeping your business relevant. Covering what motivates Gen-Y-ers to buy, how their combined purchasing power is affecting the American market, and which companies are already successfully marketing to them, Gen BuY is a must-read for marketers everywhere.


Start Small, Finish Big: Fifteen Key Lessons to Start--and Run--Your Own Successful Business - by Fred DeLuca with John P. Hayes
658.041 DELU

Fred DeLuca, founder of the Subway restaurant chain, had never made a sub before opening his first sandwich shop at the age of 17. Now he's president of the highly successful company and runs a nonprofit organization that makes microloans to entrepreneurs. In 2000, he drew on his experience building and running Subway to present the 15 principles he believes that successful small business owners must stand by, such as "Believe in Your People" and "Continuously Improve Your Business." Using examples from other entrepreneurs, DeLuca illustrates what it takes to achieve your goals. If you're looking for inspiration as well as instruction, Smart Small, Finish Big is a great place to find it.

Alpha Dogs: How Your Small Business Can Become a Leader of the Pack by Donna Fenn
658.022 FENN
It's a tough climate out there for many small businesses these days, but there are practical strategies that small business owners can implement in order to boost sales and achieve growth. In Alpha Dogs, journalist Donna Fenn highlights eight successful entrepreneurs and the businesses they built--from a 12-location ice cream store in Austin, Texas, to the Thor-Lo sock company--and provides a guide to the practical and effective steps they took on their way up. From superlative customer service to creating community connections and keeping up with technological innovations, these business owners have what it takes; with this book you, too, can benefit from their success.


Visit your local library today and check out one of these new business books.

See more information about the Lake County (IN) Public Library & its services to business at http://www.lcplin.org/research/businesslines.htm

Wednesday, September 02, 2009

LCPL September Business News

NEW BUSINESS DATABASE - Value Line Research Center


The Value Line Research Center includes on-line access to Value Line’s leading publications covering stocks, mutual funds, options and convertible securities as well as special situation stocks.

This service is available through Value Line’s website only and includes full subscriptions to:
□ The Value Line Investment Survey
□ The Value Line Investment Survey – Small and Mid-Cap edition
□ The Value Line Fund Advisor – PLUS
□ The Value Line Daily Options Survey
□ The Value Line Special Situations Service
□ The Value Line Convertibles Survey


If you need help using this online source, click on the Education Tab at the top of the page to access the print overview or watch one of the short video clips.

The Education Center also offers Value Line University courses on basic investing as well as tips for building an investment portfolio.

Value Line Investment Survey, the most heavily used of the VL publications, includes the Part I Summary & Index, Part II Selection and Opinion, and Part III Ratings & Reports. Weekly reports are posted online on Mondays at 8 am Eastern Time.

If your interests lie with small & mid-cap, mutual funds, options, emerging companies or convertibles, try one of the other publication links.

Call or stop in today for a demonstration of The Value Line Research Center.

See more information about the Lake County (IN) Public Library & its services to business at http://www.lcplin.org/research/businesslines.htm

Wednesday, August 19, 2009

LCPL August Business News

NEW BUSINESS DATABASE: FIRST RESEARCH

First Research is an online library of industry profiles covering over 700 key industries and 50 State and Canadian Province reports to aid users in understaning the challenges, opportunities, and operations for a variety of industry segments.

Each industry overview includes the products, finances, competition, and regional as well as international issues affecting the industry.

Core Tools:
  • Industry Profiles - easy to read and updated quarterly in-depth industry summaries
  • Call Prep Sheets - one-page industry overviews help with sales calls
  • State & Province Profiles - concise view of economic and business issues using state & province specific employment data, real estate info and more

Sample questions that you can answer with this new database:

1. Is landscaping a good business to start? Using this database, find information on the landscaping industry as well as local real estate information.

2. Do you have a job interview or are you making a sales call on a business? Do your research with First Research and print a Call Prep Question sheet before you go.

Call or stop in today for a demonstration of First Research.

See more information about the Lake County (IN) Public Library & its services to business at http://www.lcplin.org/research/businesslines.htm

Thursday, July 16, 2009

July Business News at Lake County Public Library

Business and Personal Finance Titles from NEXT READS

NEW AND RECENTLY RELEASED!


Stealing MySpace: The Battle to Control the Most Popular Website in America - by Julia Angwin
VNF CD ANGW SMB 645
Like many great enterprises, social-networking giant MySpace started small--it was also underfunded and not exactly up to par technologically. But from its shaky beginnings it rose to become one of the most popular destinations on the Internet. Exactly how the founders--two marketing executives who once sold wrinkle cream online--started a site that was eventually bought for $600 million by Rupert Murdoch is, if not the stuff of legends, then at least, as seen in Stealing MySpace, "entertaining and drama-filled" (Publishers Weekly).


The 21st Century Economy: A Beginner's Guide: With 101 Easy-to-Learn Tools for Surviving and Thriving in the New Global Marketplace - by Randy Charles Epping
330.9 EPPI
This comprehensive beginner's guide to understanding the global economy defines key ideas and commonly used words and phrases (such as carbon footprint, WTO, economies of scale, NAFTA, and more) to explain the rapidly changing way business is done in the 21st century. The author also pays close attention to the terms we've all been hearing more and more often over the past year, such as credit default swap and subprime debt. Between the glossary, the topically organized chapters, and the accessible explanations, you'll soon be reading the business page with ease.


Financially Ever After: The Couples' Guide to Managing Money - by Jeff D. Opdyke
332.024 OPDY
Ok, so you've said "I do." Now what? How do you go from being responsible for only your own financial needs to sharing those responsibilities--and needs--with another person? Whether you've just tied the knot or have been married for a while and are still struggling with sharing finances, you'll find a lot of practical advice in Financially Ever After. From the sorts of questions you should ask your partner to plans that divide financial chores, Jeff Opdyke, the long-time "Love & Money" columnist for the Wall Street Journal, handles it all in a "sensitive and sensible manual" (Publishers Weekly).


See more information about the Lake County (IN) Public Library & its services to business at http://www.lcplin.org/research/businesslines.htm

Wednesday, June 03, 2009

June Business News @ Lake County Public Library



Plunkett Research Online is LCPL's newest business database. This database contains data on 32 major industries. Use can use it to conduct business & industry research, create marketing plans, analyze emerging technologies, analyze major companies, develop business plans & sales guides, download prospect lists and much more.

The top 500 companies in each industry sector are profiled. Information is timely and up-to-date with a weekly update schedule.

NOTE: It also has a Job Seeker Resources & Tools Center. This is not only a great resource for job seekers but for the employer as well.

Call the library or come in today for a demonstration.

See more information about the Lake County (IN) Public Library & its services to business at http://www.lcplin.org/research/businesslines.htm

Wednesday, May 06, 2009

May Business News at Lake County Public Library

Are you engaging in foreign importing or exporting in your business? Need contact information on foreign companies? Take another look at D & B's Million Dollar Database - we've added new modules to our subscription.

Dun & Bradstreet’s Million Dollar Database allows users to access company information by searching numerous search fields such as company name, SIC number, NAICS number, Ticker Symbol, or type of industry, just to name a few.

D & B’s Library Market Database includes all businesses in the U.S., Canada, & Mexico regardless of size, plus international businesses with $500,000+ sales or 20+ employees.

So if you're looking for a list of manufacturers in a particular industry internationally, try a D & B search. Or if you interested in knowing the top ten businesses in Lake County by sales, click on this database.

Data is timely and is updated every 60 days.

Call or come in today for a demonstration of D & B's improved features and search selects for businesses throughout the world.


See more information about the Lake County (IN) Public Library & its services to business at http://www.lcplin.org/research/businesslines.htm

Wednesday, April 08, 2009

April Business News at Lake County Public Library

This month we'll take a look at an old friend - REFERENCE USA.

The Reference USA Business databases contain detailed information on more than 12 million U.S. businesses. Details include sales figures, executive names and number of employees. Searches can be performed using these categories and more. Reference USA Residential information covers 102 million U.S. residents and is compiled from more than 3,900 White Page telephone directories.

Some examples of improvements and enhancements:
Search by 800 Numbers - Quickly narrow your search results to display companies that either have or do not have an 800 number.
Search by Brands & Products - Access to more than 60,000 brands, trade names and products, and the companies they are associated with.
Display Executive Biographies - Displays a description of the executive's professional status, education, employment history, and when available, interests and hobbies.
Nearby Businesses - This feature shows you the 10 businesses nearest to your record of interest.

Data downloads now include customization - select the fields that you want and need for business records.

Best of all library patrons can now download twenty-five records remotely.

Call or come in today for a demonstration of REFERENCE USA 's new improved features and search selects.

See more information about the Lake County (IN) Public Library & its services to business at http://www.lcplin.org/research/businesslines.htm



Thursday, February 12, 2009

Business at Lake County Public Library

With the downturn in the economy all eyes are on the Economic Stimulus Package - take a break and check out some of these new business books at the library.


New & Recently Released Business Titles

The Wall Street Journal Complete Home Owner's Guidebook: Make the Most of Your Biggest Asset in Any Market - by David Crook
643.12 CROO
Whether you're considering buying your first home or are working off that monthly mortgage payment, this must-read will give you the complete picture of home ownership, even in a troubled real-estate market. Arranged in "chronological" order (from before-you-buy to free-and-clear home ownership), this book can be read straight through, or dipped into at the part of the cycle relevant to you. Can owning a home save--or even earn--you money? Read author David Crook's book to help you figure out whether the biggest purchase of most people's lifetimes is a sensible one for you to make.

The Big Idea: How to Make Your Entrepreneurial Dreams Come True, From the Aha Moment to Your First Million - by Donny Deutsch
658.11412 DEUT
If you've watched Donny Deutsch's CNBC television show, The Big Idea, you're probably familiar with his stories of ordinary men and women who have made it big by following through on ideas they believed in. In this book, Deutsch's second, he offers up profiles of the entrepreneurs from his show and shares what he's learned from their successes. He also gives practical advice and suggests resources for others wanting to start or build a business.

The New Paradigm for Financial Markets: The Credit Crisis of 2008 and What It Means - by George Soros
332.0973 SORO
In The New Paradigm for Financial Markets, financial speculator and philanthropist George Soros tackles the origins of the current financial crisis and explores the implications it has for the future, both within the U.S. and globally. In the midst of what Soros calls ''the worst financial crisis since the 1930s," he uses his knowledge of financial markets to explain the credit crisis and to suggest some solutions, but most importantly he shares his philosophy on how markets operate. For those of you familiar with the weaknesses of the efficient markets theory, Soros' ideas--developed decades ago--will be of much interest.

See more information about the Lake County (IN) Public Library & its services to business at http://www.lcplin.org/research/businesslines.htm

Tuesday, January 06, 2009

Business at Lake County Public Library

It's a new year and I'd like to introduce a website new to me. If you are planning to go international with your business this year or would just like to see economies around the world, browse this website.


Mapping the Business Environment

Business Planet maps online databases of the World Bank Group that support private sector-led growth and financial market development in developing countries. The map is powered by Google Maps but Business Planet adds the disclaimer that country borders or names are not necessarily reflective of the World Bank Group's official position.

Click on the Doing Business link and take a trip around the world to discover how easy (or difficult) it is to do business in 181 countries.

If you click on a color marker, you will learn more about each economy, such as getting construction permits, getting credit, paying taxes, employing workers, trading across borders, and much more.

Data profile(from website):
-Year: 2008
-Ecomomies: 181
-Objective: Provide objective measures of business regulations and their
enforcement
-Source: Doing Business

For more information on Business Plans, Marketing and the library's Business Databases, contact the reference department at 219.769.3541 and make an appointment today.

See more information about the Lake County (IN) Public Library & its services to business at http://www.lcplin.org/research/businesslines.htm