NEW BUSINESS AND PERSONAL FINANCE TITLES
The Cost of Bad Behavior: How Incivility is Damaging Your Business and What to Do About It - by Christine M. Pearson and Christine Porath
658.3145 PEAR
We've all dealt with instances of rudeness--and probably have all been rude to others ourselves--but have you ever stopped to wonder how incivility at work might affect a company's competitiveness and financial success? Having identified a spectrum of behaviors as rude (from texting during meetings to closing coworkers out of a network), professors of management Christine Pearson and Christine Porath then go on to examine their effects on morale, productivity, and, ultimately, the bottom line. Their estimate of the price of rudeness is high, but fortunately they share useful strategies that employers and employees alike can implement to reduce incivility and increase cooperation and respect.
Cheap: The High Cost of Discount Culture - by Ellen Ruppel Shell
381.1490973 SHEL
Generally speaking, mass-produced items have two things going for them--they're cheap and they're readily available. But as Atlantic correspondent Ellen Ruppel Shell shows, they also have long-term economic, environmental, and political costs. By focusing on low prices, Shell argues, competition among producers has led to lower wages (for jobs that have now gone overseas) and standards while consumers are offered a wide array of poorly made gadgets and clothes (and furniture, and food, and so on). If you're at all interested in modern consumerism, Shell's discussion of the hidden costs of cheap goods will definitely have you thinking twice about focusing on price to the exclusion of all else.
Gen BuY: How Tweens, Teens, and Twenty-Somethings Are Revolutionizing Retail - by Kit Yarrow and Jayne O'Donnell
658.8340835 YARR
If you find your interest piqued by books on shopping behavior and psychology (like Paco Underhill's classic Why We Buy), you'll find Gen BuY equally interesting. Or, if you're in the business of selling products to today's tweens, teens, and 20-somethings, you'll find this in-depth look at the buying behaviors of Generation Y extremely useful in keeping your business relevant. Covering what motivates Gen-Y-ers to buy, how their combined purchasing power is affecting the American market, and which companies are already successfully marketing to them, Gen BuY is a must-read for marketers everywhere.
Start Small, Finish Big: Fifteen Key Lessons to Start--and Run--Your Own Successful Business - by Fred DeLuca with John P. Hayes
658.041 DELU
Fred DeLuca, founder of the Subway restaurant chain, had never made a sub before opening his first sandwich shop at the age of 17. Now he's president of the highly successful company and runs a nonprofit organization that makes microloans to entrepreneurs. In 2000, he drew on his experience building and running Subway to present the 15 principles he believes that successful small business owners must stand by, such as "Believe in Your People" and "Continuously Improve Your Business." Using examples from other entrepreneurs, DeLuca illustrates what it takes to achieve your goals. If you're looking for inspiration as well as instruction, Smart Small, Finish Big is a great place to find it.
Alpha Dogs: How Your Small Business Can Become a Leader of the Pack by Donna Fenn
658.022 FENN
It's a tough climate out there for many small businesses these days, but there are practical strategies that small business owners can implement in order to boost sales and achieve growth. In Alpha Dogs, journalist Donna Fenn highlights eight successful entrepreneurs and the businesses they built--from a 12-location ice cream store in Austin, Texas, to the Thor-Lo sock company--and provides a guide to the practical and effective steps they took on their way up. From superlative customer service to creating community connections and keeping up with technological innovations, these business owners have what it takes; with this book you, too, can benefit from their success.
Visit your local library today and check out one of these new business books.
See more information about the Lake County (IN) Public Library & its services to business at http://www.lcplin.org/research/businesslines.htm
