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Principled Selling: How to Win More Business Without Selling Your Soul By David Tovey. The world of sales has evolved, and buyer behavior has changed - buyers trust social media and personal recommendations more than they trust salespeople. To acquire customers, salespeople need to adapt to the new business environment. Principled Selling discusses the new skills and behaviors needed to win customers, build relationships and retain existing ones.
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Friday, November 09, 2012
NEW BUSINESS BOOKS
Friday, September 07, 2012
DATABASE OF THE MONTH
The
information in P4A
Antiques Reference
is drawn from about fifty leading regional auction houses located
throughout the United States, plus other selected specialist
auctions.
Use this database for purchase or insurance purposes, to
substantiate a formal appraisal, to assist in a family division of
property, to estimate the value of similar items for sale, and much
more.
Call or stop into the library today for a demonstration.
See more information about the Lake County (IN) Public Library & its services to business at http://www.lcplin.org/research/businesslines.htm
Monday, June 25, 2012
NEW BUSINESS BOOKS
 |  By Tony Schwartz. From Free Press.  (42 reviews) Amazon rank #27,351 The Way We’re Working Isn’t Working is one of those rare books with the power to profoundly transform the way we work and live. Demand is exceeding our capacity. The ethic of "more, bigger, faster" exacts a series of silent but pernicious costs at work, undermining our energy, focus, creativity, and passion. Nearly 75 percent of employees around the world feel disengaged at work every day. The Way We’re Working Isn’t Working offers a groundbreaking approach to reenergizing our lives so we’re both more satisfied and more productive—on the job and off. |
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The Leader Phrase Book: 3000+ Powerful Phrases That Put You In Command More Info Borrow By Patrick Alain. From Career Press. Amazon rank #55,135 The Leader Phrase Book contains more than 3,000 dynamic phrases that will enable you to prevail in virtually all of life's important situations. You will be in command of your words and always stay ahead of the game. With this passport to success, you will begin a new game in which you are among the charismatic, the untouchable...the elite. This easy-to-use reference book will give you a new image you can take pride in helping you to quickly reach your full leadership potential. |
 | By Patrick M. Lencioni. From Jossey-Bass. (23 reviews) Amazon rank #653 There is a competitive advantage out there, arguably more powerful than any other. Is it superior strategy? Faster innovation? Smarter employees? No, New York Times best-selling author, Patrick Lencioni, argues that the seminal difference between successful companies and mediocre ones has little to do with what they know and how smart they are and more to do with how healthy they are. In this book, Lencioni brings together his vast experience and many of the themes cultivated in his other best-selling books and delivers a first: a cohesive and comprehensive exploration of the unique advantage organizational health provides. See more information about the Lake County (IN) Public Library & its services to business at http://www.lcplin.org/research/businesslines.htm |
Tuesday, May 29, 2012
2012 Expo
May/June NEW BUSINESS BOOKS
The following titles are new at the Lake County Public Library.
How to Say It: Business to Business Selling: Power Words and Strategies from the World's Top Sales Experts by Geoffrey James
There are approximately 35 million business to business sales reps in the country selling everything from books and computers to furniture and flooring. Learn how to sell your product.
How to Speak Money: The Language and Knowledge You Need Now by Ali Velshi
Understanding money and speaking the language fluently is critical to preparing for a comfortable retirement, building a small business, planning for college and a career for your children.
The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth by Joseph Turow
The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. How can it work for you?
See more information about the Lake County (IN) Public Library & its services to business at http://www.lcplin.org/research/businesslines.htm
How to Say It: Business to Business Selling: Power Words and Strategies from the World's Top Sales Experts by Geoffrey James
There are approximately 35 million business to business sales reps in the country selling everything from books and computers to furniture and flooring. Learn how to sell your product.
How to Speak Money: The Language and Knowledge You Need Now by Ali Velshi
Understanding money and speaking the language fluently is critical to preparing for a comfortable retirement, building a small business, planning for college and a career for your children.
The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth by Joseph Turow
The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. How can it work for you?
See more information about the Lake County (IN) Public Library & its services to business at http://www.lcplin.org/research/businesslines.htm
Thursday, April 12, 2012
DATABASE OF THE MONTH
D&B gives patrons access to over 23 million records worldwide. It includes all businesses in the U.S., Canada, & Mexico regardless of size, plus international businesses with $500,000+ sales or 20+ employees.
The indepth public and private business information includes Corporate Family Tree to better illustrate company relationships.
Use this powerful database to build a search based on company profiles, size, location and industry codes.
Contact the Reference Department of the Lake County Public Library at 219.769.3541 for if you have questions about this database.
See more information about the Lake County (IN) Public Library & its services to business at http://www.lcplin.org/research/businesslines.htm
Tuesday, February 28, 2012
NEW BUSINESS BOOKS
Money Rules: The Simple Path to Lifelong Security by Jean Chatzky. "In a time of great financial uncertainty, this is the book everyone must read. The bottom line: Money is simple - people make it complicated. Now, bestselling personal finance author Jean Chatzky has distilled this simplicity into a smart, immediate, and entertaining set of rules that will change your financial life."
The Whizbangs of Oohs and Ahs--America's Salesmen: Their Lore, Lives and Laughs by Ronald Solberg. "This comprehensive and generously illustrated collection is a lively and loving history celebrating the richness of America's traveling salesman tradition and the ways that the men and women of the road profoundly affected the American way of life through word and deed."
How Much Should I Charge? by Ellen Rohr. "Are you pulling your sales prices out of thin air? Do you call your competitors and pretend to be a customer to find out how much they charge...and then charge the same thing? Get real! How Much Should I Charge? shows you how to price your services so you'll make money-as much money as your want-on every job!"
Shine: Using Brain Science to Get the Best from Your People by Ned Hallowell. "A manager's job is getting harder to do. But the central question for all managers, the one that separates great managers from the rest, is how to get the most from your people. What do you do when your most talented people fall short of their potential, or worse, fall off their game for awhile? How do you inspire a solid contributor to even more stellar performance? How do you find that spark? And turn it into a burning flame? According to best-selling author and psychiatrist, Edward M. Hallowell, MD, it's all in the brain."
Visit your local library today to reserve one of these new titles.
See more information about the Lake County (IN) Public Library & its services to business at http://www.lcplin.org/research/businesslines.htm
The Whizbangs of Oohs and Ahs--America's Salesmen: Their Lore, Lives and Laughs by Ronald Solberg. "This comprehensive and generously illustrated collection is a lively and loving history celebrating the richness of America's traveling salesman tradition and the ways that the men and women of the road profoundly affected the American way of life through word and deed."
How Much Should I Charge? by Ellen Rohr. "Are you pulling your sales prices out of thin air? Do you call your competitors and pretend to be a customer to find out how much they charge...and then charge the same thing? Get real! How Much Should I Charge? shows you how to price your services so you'll make money-as much money as your want-on every job!"
Shine: Using Brain Science to Get the Best from Your People by Ned Hallowell. "A manager's job is getting harder to do. But the central question for all managers, the one that separates great managers from the rest, is how to get the most from your people. What do you do when your most talented people fall short of their potential, or worse, fall off their game for awhile? How do you inspire a solid contributor to even more stellar performance? How do you find that spark? And turn it into a burning flame? According to best-selling author and psychiatrist, Edward M. Hallowell, MD, it's all in the brain."
Visit your local library today to reserve one of these new titles.
See more information about the Lake County (IN) Public Library & its services to business at http://www.lcplin.org/research/businesslines.htm
Monday, January 16, 2012
Thursday, January 12, 2012
Happy New Year!
Make 2012 the year you visit your local public library. All the resources that are available for businesses may surprise you.
Online Databases - with a library card and pin number you have access to 13 premier business databases.
Magazines & Newspapers - browse the library’s collection of business journals and national newspapers, such as the New York Times and the Wall Street Journal.
Books - the library maintains a current collection of business titles that will guide and encourage the entrepreneur. Many of the titles are also available in eBook format.
Marketing - the library markets its resources through subject booklists, the Business Lines blog and Business Lines print newsletter.
Call or stop in today for a sampling of resources to help grow your business in 2012.
Online Databases - with a library card and pin number you have access to 13 premier business databases.
Magazines & Newspapers - browse the library’s collection of business journals and national newspapers, such as the New York Times and the Wall Street Journal.
Books - the library maintains a current collection of business titles that will guide and encourage the entrepreneur. Many of the titles are also available in eBook format.
Marketing - the library markets its resources through subject booklists, the Business Lines blog and Business Lines print newsletter.
Call or stop in today for a sampling of resources to help grow your business in 2012.
Friday, October 28, 2011
REFERENCE USA
Reference USA Business databases contain detailed information on more than 12 million U.S. businesses. Details include sales figures, executive names and number of employees. Searches can be performed using these categories and more. Reference USA Residential information covers 102 million U.S. residents and is compiled from more than 3,900 White Page telephone directories.
Want to see how it works? Click on the Reference USA database and view the tutorials.
Don't forget to check out the U.S.New Movers/Homeowners module that contains over 300,000 new weekly entries.
See more information about the Lake County (IN) Public Library & its services to business at http://www.lcplin.org/research/businesslines.htm
Want to see how it works? Click on the Reference USA database and view the tutorials.
Don't forget to check out the U.S.New Movers/Homeowners module that contains over 300,000 new weekly entries.
See more information about the Lake County (IN) Public Library & its services to business at http://www.lcplin.org/research/businesslines.htm
Wednesday, September 28, 2011
NEW BUSINESS BOOKS
23 Things They Don't Tell You About Capitalism by Ha-Joon Chang
"Thing 1: There is no such thing as free market. Thing 4: The washing machine has changed the world more than the Internet. Thing 5: Assume the worst about people, and you get the worst. Thing 13: Making rich people richer doesn't make the rest of us richer."
Clark Howard's Living Large in Lean Times: 250+ ways to buy smarter, spend smarter, and save money! by Mark Meltzer
"Living Large in Lean Times is Clark's ultimate guide to saving money, covering everything from cell phones to student loans, coupon websites to mortgages, investing to electric bills, and beyond."
Warren Buffett Invests Like a Girl: And Why You Should Too by Motley Fool.
"Warren Buffett and all of the women of the world have one thing in common: They are better investors than the average man, a fact proven by psychologists, scientists, and the value of their portfolios. In this well-researched, eye-opening, and wonderfully witty must-have book, the impresarios at The Motley Fool show that women, with their capability for patience and good decision-making, epitomize the Foolish investment philosophy, and the investment practices of the most successful investor in history: Warren Buffett."
Your Job Survival Guide: A Manual for Thriving in Change by Gregory Shea.
"Change. It’s your job. It just won’t stop. It’s relentless. It keeps coming at you like never-ending rapids in a permanent whitewater river. Change will burn you out if you don’t learn how to handle it. This book is not, however, about mere survival. It is about thriving amidst the challenges of your permanent whitewater world at work."
See more information about the Lake County (IN) Public Library & its services to business at http://www.lcplin.org/research/businesslines.htm
"Thing 1: There is no such thing as free market. Thing 4: The washing machine has changed the world more than the Internet. Thing 5: Assume the worst about people, and you get the worst. Thing 13: Making rich people richer doesn't make the rest of us richer."
Clark Howard's Living Large in Lean Times: 250+ ways to buy smarter, spend smarter, and save money! by Mark Meltzer
"Living Large in Lean Times is Clark's ultimate guide to saving money, covering everything from cell phones to student loans, coupon websites to mortgages, investing to electric bills, and beyond."
Warren Buffett Invests Like a Girl: And Why You Should Too by Motley Fool.
"Warren Buffett and all of the women of the world have one thing in common: They are better investors than the average man, a fact proven by psychologists, scientists, and the value of their portfolios. In this well-researched, eye-opening, and wonderfully witty must-have book, the impresarios at The Motley Fool show that women, with their capability for patience and good decision-making, epitomize the Foolish investment philosophy, and the investment practices of the most successful investor in history: Warren Buffett."
Your Job Survival Guide: A Manual for Thriving in Change by Gregory Shea.
"Change. It’s your job. It just won’t stop. It’s relentless. It keeps coming at you like never-ending rapids in a permanent whitewater river. Change will burn you out if you don’t learn how to handle it. This book is not, however, about mere survival. It is about thriving amidst the challenges of your permanent whitewater world at work."
See more information about the Lake County (IN) Public Library & its services to business at http://www.lcplin.org/research/businesslines.htm
Friday, August 05, 2011
Hoover's Online
Hoover's Online provides comprehensive up-to-date information through a global database of 17 million companies, 3 million decision makers, 700 industries, and a proprietary data collection process. In-depth company coverage of the leading 44,000 public and private companies is featured.
If you haven't used Hoover's online database for awhile, now is the time to take another look. In response to customer feedback, they have updated the website and made it easier to navigate.
Just click on the Resource Center tab to access training videos to explore the many features of Hoover's. With a Lake County Public Library card and a pin number you can access this database from home or office.
See more information about the Lake County (IN) Public Library & its services to business at http://www.lcplin.org/research/businesslines.htm
Tuesday, June 07, 2011
New Database: LexisNexis Library Express
LexisNexis Library Express has long been used by professionals in business, law, and government for research. This easy-to-use online service contains a combination of news, business, and legal information geared for public library users.
The legal module (available on computers in the library only) contains Federal & State cases, Landmark Cases, Federal & State Statutes, Codes and Regulations, Tax Law, and more.
The news coverage includes backfiles and current stories in national and regional newspapers, wire services, broadcast transcripts, international news, and foreign-language sources.
The business module contains company profiles and dossiers on over 43 million companies. Use this database to create company lists and compare companies.
The following video will give you an online introduction to this outstanding database.
See more information about the Lake County (IN) Public Library & its services to business at http://www.lcplin.org/research/businesslines.htm
The legal module (available on computers in the library only) contains Federal & State cases, Landmark Cases, Federal & State Statutes, Codes and Regulations, Tax Law, and more.
The news coverage includes backfiles and current stories in national and regional newspapers, wire services, broadcast transcripts, international news, and foreign-language sources.
The business module contains company profiles and dossiers on over 43 million companies. Use this database to create company lists and compare companies.
The following video will give you an online introduction to this outstanding database.
See more information about the Lake County (IN) Public Library & its services to business at http://www.lcplin.org/research/businesslines.htm
Thursday, May 12, 2011
New Business Books
Crush Price Objections: Sales Tactics for Holding Your Ground and Protecting Your Profit by Tom Reilly
These days it seems like we're always in a "buyer's market." But even at a time the word "value" is used interchangeably with "cheap," and the Internet is a bargain hunter's paradise, there are ways for sales professionals to regain the upper hand. In Crush Price Objections!, Tom Reilly, bestselling author of Value-Added Selling, teaches field-tested, street-smart tactics for engaging price shoppers and holding the line on profits.
Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship by Mahan Khalsa
Too often, the sales process is all about fear.
Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy.
Mahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they focus 100 percent on helping clients succeed. When customers are successful, both buyer and seller win. When they aren’t, both lose.
Pay Attention!: How to Listen, Respond, and Profit from Customer Feedback by Ann Thomas
Make customer feedback work for your business.
Customers are speaking loud and clear through a miriad of mediums. Evidence shows that customers will no longer stand for the hurried and complacent service that has become the norm. They are looking for a positive, memorable experience. Organizations that provide that level of service will earn their loyalty. Customers base their decisions on nothing more than a positive or negative review of your product and/or service.
Pay Attention! paves the way.
See more information about the Lake County (IN) Public Library & its services to business at http://www.lcplin.org/research/businesslines.htm
These days it seems like we're always in a "buyer's market." But even at a time the word "value" is used interchangeably with "cheap," and the Internet is a bargain hunter's paradise, there are ways for sales professionals to regain the upper hand. In Crush Price Objections!, Tom Reilly, bestselling author of Value-Added Selling, teaches field-tested, street-smart tactics for engaging price shoppers and holding the line on profits.
Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship by Mahan Khalsa
Too often, the sales process is all about fear.
Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy.
Mahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they focus 100 percent on helping clients succeed. When customers are successful, both buyer and seller win. When they aren’t, both lose.
Pay Attention!: How to Listen, Respond, and Profit from Customer Feedback by Ann Thomas
Make customer feedback work for your business.
Customers are speaking loud and clear through a miriad of mediums. Evidence shows that customers will no longer stand for the hurried and complacent service that has become the norm. They are looking for a positive, memorable experience. Organizations that provide that level of service will earn their loyalty. Customers base their decisions on nothing more than a positive or negative review of your product and/or service.
Pay Attention! paves the way.
See more information about the Lake County (IN) Public Library & its services to business at http://www.lcplin.org/research/businesslines.htm
Monday, March 21, 2011
NEW BUSINESS BOOKS
Playbook for Success: A Hall of Famers Business Tactics for Teamwork and Leadership by Nancy Lieberman. 2011
In Playbook for Success, Hall of Fame Business Entrepreneur Nancy Lieberman brings her leadership and coaching ability to the boardroom to teach professional women the same rules of success she teaches her players.
The Futures: The Rise of the Speculator and the Origins of the World's Biggest Markets by Emily Lambert. 2011
In The Futures, Emily Lambert, senior writer at Forbes magazine, tells us the rich and dramatic history of the Chicago Mercantile Exchange and Chicago Board of Trade, which together comprised the original, most bustling futures market in the world.
The Little Book of Alternative Investments (Little Books, Big Profits) by Ben Stein. 2011
Bestselling authors Ben Stein and Phil DeMuth know that investors are bored with their typical 60/40 stock & bond portfolios and .... recommend that investors look outside of the box to hedge funds, real estate, gold, commodities, and even art as souces of investment income.
See more information about the Lake County (IN) Public Library & its services to business at http://www.lcplin.org/research/businesslines.htm
In Playbook for Success, Hall of Fame Business Entrepreneur Nancy Lieberman brings her leadership and coaching ability to the boardroom to teach professional women the same rules of success she teaches her players.
The Futures: The Rise of the Speculator and the Origins of the World's Biggest Markets by Emily Lambert. 2011
In The Futures, Emily Lambert, senior writer at Forbes magazine, tells us the rich and dramatic history of the Chicago Mercantile Exchange and Chicago Board of Trade, which together comprised the original, most bustling futures market in the world.
The Little Book of Alternative Investments (Little Books, Big Profits) by Ben Stein. 2011
Bestselling authors Ben Stein and Phil DeMuth know that investors are bored with their typical 60/40 stock & bond portfolios and .... recommend that investors look outside of the box to hedge funds, real estate, gold, commodities, and even art as souces of investment income.
See more information about the Lake County (IN) Public Library & its services to business at http://www.lcplin.org/research/businesslines.htm
Wednesday, February 09, 2011
Database of the Month - Plunkett Research Online
With a library card and a pin number Lake County Public Library patrons have online access to this outstanding business database from any location.
If you don't have a library card, you can access the information in this database at any one of Lake County Public Library's eleven locations.
Use this database to conduct business & industry research, create marketing plans, analyze emerging technologies, analyze major companies, develop business plans & sales guides, download prospect lists and much more.
Information is timely and up-to-date with a weekly update schedule.
For an overview of Plunkett's take a look at the following tutorial created by Plunkett Research.
See more information about the Lake County (IN) Public Library & its services to business at http://www.lcplin.org/research/businesslines.htm
If you don't have a library card, you can access the information in this database at any one of Lake County Public Library's eleven locations.
Use this database to conduct business & industry research, create marketing plans, analyze emerging technologies, analyze major companies, develop business plans & sales guides, download prospect lists and much more.
Information is timely and up-to-date with a weekly update schedule.
For an overview of Plunkett's take a look at the following tutorial created by Plunkett Research.
See more information about the Lake County (IN) Public Library & its services to business at http://www.lcplin.org/research/businesslines.htm
Monday, January 03, 2011
NEW BUSINESS TITLES
Make visiting the library one of your 2011 New Year's Resolutions. While you are at the library, check out one of these new business titles.
The Other Side of Innovation: Solving the Execution Challenge
by Vijay Govindarajan
658.4063 GOVI
Companies can’t survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them—turning ideas into actual breakthrough products, services, and process improvements. Govindarajan guides the reader in the actual execution of ideas.
The Now Habit at Work: Perform Optimally, Maintain Focus, and Ignite Motivation in Yourself and Others
by Neil Fiore
155.232 FIOR
Increase productivity, efficiency, and full-brain power when you apply Now Habit strategies to your business. What if working harder, stressing more, and putting in more hours aren't the secret to success? What if truly effective managers, entrepreneurs, and businesspeople simply use more of their brain to make creative decisions, work in the zone, and live more fully in the process?
globalization: n. the irrational fear that someone in China will take your job
by Bruce C. N. Greenwald
337 GREE
Most supporters and opponents of globalization accept as true certain key ideas that govern the terms of the debate. Globalization, they contend, is the single dominant force shaping the world’s economies both today and into the future; an irresistible and growing part of economic reality. They see the fates of business, labor, and entire nations all determined by their ability to adapt to its dictates. These and other similar notions have become so completely accepted that they are now embraced as the conventional wisdom.
See more information about the Lake County (IN) Public Library & its services to business at http://www.lcplin.org/research/businesslines.htm
The Other Side of Innovation: Solving the Execution Challenge
by Vijay Govindarajan
658.4063 GOVI
Companies can’t survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them—turning ideas into actual breakthrough products, services, and process improvements. Govindarajan guides the reader in the actual execution of ideas.
The Now Habit at Work: Perform Optimally, Maintain Focus, and Ignite Motivation in Yourself and Others
by Neil Fiore
155.232 FIOR
Increase productivity, efficiency, and full-brain power when you apply Now Habit strategies to your business. What if working harder, stressing more, and putting in more hours aren't the secret to success? What if truly effective managers, entrepreneurs, and businesspeople simply use more of their brain to make creative decisions, work in the zone, and live more fully in the process?
globalization: n. the irrational fear that someone in China will take your job
by Bruce C. N. Greenwald
337 GREE
Most supporters and opponents of globalization accept as true certain key ideas that govern the terms of the debate. Globalization, they contend, is the single dominant force shaping the world’s economies both today and into the future; an irresistible and growing part of economic reality. They see the fates of business, labor, and entire nations all determined by their ability to adapt to its dictates. These and other similar notions have become so completely accepted that they are now embraced as the conventional wisdom.
See more information about the Lake County (IN) Public Library & its services to business at http://www.lcplin.org/research/businesslines.htm
Thursday, November 11, 2010
Marketing & Sales
Looking for ways to market your business and increase sales? The Lake County Public Library has many resources to help you grow your business: books, magazines, and databases.
DICTIONARIES AND DIRECTORIES
R658.8003 DACK
Advanced Dictionary of Marketing This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are interested in the theory and practice of marketing.
R658.02207 SMAL
Small Business SourcebookA two volume annotated guide to thousands of listings of sources of information designed to help businesses through start-up, development, and growth.
R338.0973 ANNU
Annual Statement Studies This source can be used as a benchmark to compare with your sales and profits. It includes detailed balance sheet analysis of businesses by industry.
R912 RAND (atlas stand)
Commercial Atlas & Marketing Guide This guide features population, economic, and geographic data for more than 124,000 places and includes income, purchasing power, and sales data, and major and basic trading areas.
CHECKOUT THESE TITLES
658.8 EVER
The Entrepreneur's Guide to MarketingRobert F. Everett
658.8 HIAM
Marketing for DummiesAlexander Hiam
658.8340835 YARR
Gen buY: How Tweens, Teens, and Twenty-somethings Are Revolutionizing RetailKit Yarrow
658.834082 SKOL
Too Busy to Shop: Marketing to "Multi-minding" WomenKelley Murray Skoloda
658.85 COOK
Sales Blazers: 8 Goal-shattering Strategies from the World's Top Sales LeadersMark Cook
USEFUL DATABASES
Business and Company Resource Center (www.lcplin.org)
A fully integrated resource bringing together company profiles, brand information, rankings, investment reports, company histories, chronologies and periodicals.
Reference USA (www.lcplin.org)
Profiles businesses, residents and new movers/homeowners -- create custom searches by county, area code or zip code and download mailing labels to market your product or business.
Visit your local library today and check out one of these business books. See more information about the Lake County (IN) Public Library & its services to business at http://www.lcplin.org/research/businesslines.htm
DICTIONARIES AND DIRECTORIES
R658.8003 DACK
Advanced Dictionary of Marketing This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are interested in the theory and practice of marketing.
R658.02207 SMAL
Small Business SourcebookA two volume annotated guide to thousands of listings of sources of information designed to help businesses through start-up, development, and growth.
R338.0973 ANNU
Annual Statement Studies This source can be used as a benchmark to compare with your sales and profits. It includes detailed balance sheet analysis of businesses by industry.
R912 RAND (atlas stand)
Commercial Atlas & Marketing Guide This guide features population, economic, and geographic data for more than 124,000 places and includes income, purchasing power, and sales data, and major and basic trading areas.
CHECKOUT THESE TITLES
658.8 EVER
The Entrepreneur's Guide to MarketingRobert F. Everett
658.8 HIAM
Marketing for DummiesAlexander Hiam
658.8340835 YARR
Gen buY: How Tweens, Teens, and Twenty-somethings Are Revolutionizing RetailKit Yarrow
658.834082 SKOL
Too Busy to Shop: Marketing to "Multi-minding" WomenKelley Murray Skoloda
658.85 COOK
Sales Blazers: 8 Goal-shattering Strategies from the World's Top Sales LeadersMark Cook
USEFUL DATABASES
Business and Company Resource Center (www.lcplin.org)
A fully integrated resource bringing together company profiles, brand information, rankings, investment reports, company histories, chronologies and periodicals.
Reference USA (www.lcplin.org)
Profiles businesses, residents and new movers/homeowners -- create custom searches by county, area code or zip code and download mailing labels to market your product or business.
Visit your local library today and check out one of these business books. See more information about the Lake County (IN) Public Library & its services to business at http://www.lcplin.org/research/businesslines.htm
Friday, August 06, 2010
New Business Titles to Check Out
The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home - by Dan Ariely
153.4ARIE
In his bestselling debut, Predictably Irrational, Duke professor Dan Ariely addressed the negative effect of irrational decision-making; here, he changes tack completely to concentrate on the desirable outcomes that can sometimes result from irrational decisions. Divided into two sections that address decision-making at home and at work, The Upside of Irrationality features many behavioral experiments that back up Ariely's argument, including one that studies the effect of taking breaks while accomplishing a boring task (it's a bad idea). In addition, Ariely shares more of his own personal experiences, making his second book "enriching and eye-opening" (Publishers Weekly).
The Referral Engine: Teaching Your Business How to Market Itself - by John Jantsch
658.872JANT
When it comes to advertising your business, author John Jantsch argues that word-of-mouth recommendations are more effective than traditional marketing campaigns. Why? Because talking about our experiences (whether they are good or bad) is a very common, human activity, and one that Jantsch suggests you take advantage of by implementing a consistent approach to developing personal connections with customers, employees, and business partners. In case you're mystified by the process, Jantsch breaks it down into simple steps and provides examples from successful and innovative companies like Carhartt, Southwest Airlines, and TerraCycle.
The Pleasures and Sorrows of Work - by Alain De Botton
306.36DEBO
Pondering the meaning and significance of what we do for a living and the elements of a job that make it pleasurable, onerous, or downright awful, The Pleasures and Sorrows of Work portrays the work done in several different settings, from the office to the factory and on into creative or just out-of-the-ordinary spheres (think painting, or the Maldives' Minister of fish). More than just descriptions of career options, this combination of solid reporting and philosophy "expands beyond the workplace to investigate the broader meaning of life" (Publishers Weekly). Pair it with Matthew Crawford's Shop Class as Soulcraft for a closer look at the value of skilled labor.
Visit your local library today and check out one of these business books. See more information about the Lake County (IN) Public Library & its services to business at http://www.lcplin.org/research/businesslines.htm
153.4ARIE
In his bestselling debut, Predictably Irrational, Duke professor Dan Ariely addressed the negative effect of irrational decision-making; here, he changes tack completely to concentrate on the desirable outcomes that can sometimes result from irrational decisions. Divided into two sections that address decision-making at home and at work, The Upside of Irrationality features many behavioral experiments that back up Ariely's argument, including one that studies the effect of taking breaks while accomplishing a boring task (it's a bad idea). In addition, Ariely shares more of his own personal experiences, making his second book "enriching and eye-opening" (Publishers Weekly).
The Referral Engine: Teaching Your Business How to Market Itself - by John Jantsch
658.872JANT
When it comes to advertising your business, author John Jantsch argues that word-of-mouth recommendations are more effective than traditional marketing campaigns. Why? Because talking about our experiences (whether they are good or bad) is a very common, human activity, and one that Jantsch suggests you take advantage of by implementing a consistent approach to developing personal connections with customers, employees, and business partners. In case you're mystified by the process, Jantsch breaks it down into simple steps and provides examples from successful and innovative companies like Carhartt, Southwest Airlines, and TerraCycle.
The Pleasures and Sorrows of Work - by Alain De Botton
306.36DEBO
Pondering the meaning and significance of what we do for a living and the elements of a job that make it pleasurable, onerous, or downright awful, The Pleasures and Sorrows of Work portrays the work done in several different settings, from the office to the factory and on into creative or just out-of-the-ordinary spheres (think painting, or the Maldives' Minister of fish). More than just descriptions of career options, this combination of solid reporting and philosophy "expands beyond the workplace to investigate the broader meaning of life" (Publishers Weekly). Pair it with Matthew Crawford's Shop Class as Soulcraft for a closer look at the value of skilled labor.
Visit your local library today and check out one of these business books. See more information about the Lake County (IN) Public Library & its services to business at http://www.lcplin.org/research/businesslines.htm
Friday, May 07, 2010
Home-Based Business
Starting a home-based business can be a complicated undertaking. Take advantage of the many resources available at the Lake County Public Library: books, magazines, and databases.
BOOKS
331.2567 JOHN
Tory Johnson
Will Work from Home: Earn the Cash - Without the Commute
658.041 EDWA
Paul Edwards
Home-Based Business for Dummies
658.0412 FITZ
Diana Fitzpatrick
The Work from Home Handbook: Flex Your Time, Improve Your Life
MAGAZINES
Some magazines speciallize in information for small businesses. The following titles contain advice for new ventures as well as ideas for expanding or growing an existing business. Check them out today:
BizVoice
Entrepreneur
Small Business Opportunities
DATABASES
Business & Company Resource Center - includes full text articles on home-based businesses and links to trade associations that are useful for the new entrepreneur.
Plunkett Research Online - contains data on 32 major industries. Use this database to conduct business & industry research, create marketing plans, analyze emerging technologies, develop business plans & sales guides, and download prospect lists.
Small Business Resource Center - available through INSPIRE, this database provides over 400 sample business plans.
USEFUL WEBSITES
The Small Business Advocate - http://www.smallbusinessadvocate.com/
National Association for the Self-Employed - http://www.nase.org/
The USA Home-Based Business Page - http://www.usahomebusiness.com/
Visit your local library today and inquire about these useful resources for starting your own home-based business. See more information about the Lake County (IN) Public Library and its services to business at http://www.lcplin.org/research/businesslines.htm
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