Tuesday, November 14, 2006

November's Business at Lake County Public Library

New DVD Series - Best Practices For Your Website

Do you have a website for your business or organization? Are you thinking about getting one? The library recently acquired a new series of DVDs – “Best Practices for Your Website.”

This new ten part series includes information on website design and development, Internet advertising and marketing and an overview of electronic commerce.

Checkout these titles today:

DVD 659.13 COOL
Cool Tools: Blogs, Wikis, RSS, Podcasting

DVD 343.0994 STAY
Staying Out of Legal Trouble

DVD 658.872 WHAT
What We Know About the User Experience: Results of the OPA Study

DVD 659.144 TENM
Ten Mistakes Web Sites Still Make and How to Fix Them

DVD 005.75 REDE
Redesigning Your Web Site

DVD 658.87 MARK
Marketing Strategies to Drive Traffic to Your Site

DVD 659.144 ADVE
Advertising and the For-Profit Site

DVD 658.572 WEBA
Web Analytics: the Impact of Visitor Data on Site Optimization

DVD 659.2 SOCI
Social Computing: Rules of Engagement

DVD 004.678 STAT
State of the Web

Call the Audio Visual Department at 219-769-3541 for more information about this new series.

New Books

Shaping the Game
Michael Watkins
658.4052 WATK

Shaping the Game is a guide for new leaders which describes negotiating techniques. Watkins identifies four objectives which all leaders should master to be successful: create maximum value in negotiations, capture a fair share of that value, build relationships and preserve your reputation. Hands-on strategies throughout the book offer insight and guidance to new leaders.

The Apple Way
Jeffrey L. Cruikshank
658.4 CRUI

“The Apple Way reveals the secrets and management principles that keep Apple ahead of the curve – including innovative product development, cutting – edge marketing strategies, sleek design and packaging, and a high – performance corporate culture”. Learn the secrets of Apple and apply them to your own business.

Head, Heart & Guts
David L. Dotlich, Peter C. Cairo, & Stephen H. Rhinesmith
658.4092 DOTL

“We find that many business leaders today are in the same situation as the Scarecrow, the Tin Man, and the Lion - searching for the key personal quality that will somehow make them successful or whole….Quite often, what they need already exists within them but is unrecognized or undeveloped.” – from the Introduction. In today’s world of business, the authors maintain that good leaders must use their head, heart and guts to lead.

Passionate Profitable
Lior Arussy
658.802 ARUS

“Lior Arussy’s new book is another great addition to his work on the theme of improving the customer experience to build lasting and profitable customer relationships. Recommended to both those working on corporate customer strategy and line managers. Strong practical advice from an industry visionary.” Michael Maos, Vice President and Research Fellow, Gartner Research

See more information about the Lake County (IN) Public Library & it's services to business at http://www.lcplin.org/research/businesslines.htm.