Looking for ways to market your business and increase sales? The Lake County Public Library has many resources to help you grow your business: books, magazines, and databases.
DICTIONARIES AND DIRECTORIES
R658.8003 DACK
Advanced Dictionary of Marketing This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are interested in the theory and practice of marketing.
R658.02207 SMAL
Small Business SourcebookA two volume annotated guide to thousands of listings of sources of information designed to help businesses through start-up, development, and growth.
R338.0973 ANNU
Annual Statement Studies This source can be used as a benchmark to compare with your sales and profits. It includes detailed balance sheet analysis of businesses by industry.
R912 RAND (atlas stand)
Commercial Atlas & Marketing Guide This guide features population, economic, and geographic data for more than 124,000 places and includes income, purchasing power, and sales data, and major and basic trading areas.
CHECKOUT THESE TITLES
658.8 EVER
The Entrepreneur's Guide to MarketingRobert F. Everett
658.8 HIAM
Marketing for DummiesAlexander Hiam
658.8340835 YARR
Gen buY: How Tweens, Teens, and Twenty-somethings Are Revolutionizing RetailKit Yarrow
658.834082 SKOL
Too Busy to Shop: Marketing to "Multi-minding" WomenKelley Murray Skoloda
658.85 COOK
Sales Blazers: 8 Goal-shattering Strategies from the World's Top Sales LeadersMark Cook
USEFUL DATABASES
Business and Company Resource Center (www.lcplin.org)
A fully integrated resource bringing together company profiles, brand information, rankings, investment reports, company histories, chronologies and periodicals.
Reference USA (www.lcplin.org)
Profiles businesses, residents and new movers/homeowners -- create custom searches by county, area code or zip code and download mailing labels to market your product or business.
Visit your local library today and check out one of these business books. See more information about the Lake County (IN) Public Library & its services to business at http://www.lcplin.org/research/businesslines.htm
Thursday, November 11, 2010
Friday, August 06, 2010
New Business Titles to Check Out
The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home - by Dan Ariely
153.4ARIE
In his bestselling debut, Predictably Irrational, Duke professor Dan Ariely addressed the negative effect of irrational decision-making; here, he changes tack completely to concentrate on the desirable outcomes that can sometimes result from irrational decisions. Divided into two sections that address decision-making at home and at work, The Upside of Irrationality features many behavioral experiments that back up Ariely's argument, including one that studies the effect of taking breaks while accomplishing a boring task (it's a bad idea). In addition, Ariely shares more of his own personal experiences, making his second book "enriching and eye-opening" (Publishers Weekly).
The Referral Engine: Teaching Your Business How to Market Itself - by John Jantsch
658.872JANT
When it comes to advertising your business, author John Jantsch argues that word-of-mouth recommendations are more effective than traditional marketing campaigns. Why? Because talking about our experiences (whether they are good or bad) is a very common, human activity, and one that Jantsch suggests you take advantage of by implementing a consistent approach to developing personal connections with customers, employees, and business partners. In case you're mystified by the process, Jantsch breaks it down into simple steps and provides examples from successful and innovative companies like Carhartt, Southwest Airlines, and TerraCycle.
The Pleasures and Sorrows of Work - by Alain De Botton
306.36DEBO
Pondering the meaning and significance of what we do for a living and the elements of a job that make it pleasurable, onerous, or downright awful, The Pleasures and Sorrows of Work portrays the work done in several different settings, from the office to the factory and on into creative or just out-of-the-ordinary spheres (think painting, or the Maldives' Minister of fish). More than just descriptions of career options, this combination of solid reporting and philosophy "expands beyond the workplace to investigate the broader meaning of life" (Publishers Weekly). Pair it with Matthew Crawford's Shop Class as Soulcraft for a closer look at the value of skilled labor.
Visit your local library today and check out one of these business books. See more information about the Lake County (IN) Public Library & its services to business at http://www.lcplin.org/research/businesslines.htm
153.4ARIE
In his bestselling debut, Predictably Irrational, Duke professor Dan Ariely addressed the negative effect of irrational decision-making; here, he changes tack completely to concentrate on the desirable outcomes that can sometimes result from irrational decisions. Divided into two sections that address decision-making at home and at work, The Upside of Irrationality features many behavioral experiments that back up Ariely's argument, including one that studies the effect of taking breaks while accomplishing a boring task (it's a bad idea). In addition, Ariely shares more of his own personal experiences, making his second book "enriching and eye-opening" (Publishers Weekly).
The Referral Engine: Teaching Your Business How to Market Itself - by John Jantsch
658.872JANT
When it comes to advertising your business, author John Jantsch argues that word-of-mouth recommendations are more effective than traditional marketing campaigns. Why? Because talking about our experiences (whether they are good or bad) is a very common, human activity, and one that Jantsch suggests you take advantage of by implementing a consistent approach to developing personal connections with customers, employees, and business partners. In case you're mystified by the process, Jantsch breaks it down into simple steps and provides examples from successful and innovative companies like Carhartt, Southwest Airlines, and TerraCycle.
The Pleasures and Sorrows of Work - by Alain De Botton
306.36DEBO
Pondering the meaning and significance of what we do for a living and the elements of a job that make it pleasurable, onerous, or downright awful, The Pleasures and Sorrows of Work portrays the work done in several different settings, from the office to the factory and on into creative or just out-of-the-ordinary spheres (think painting, or the Maldives' Minister of fish). More than just descriptions of career options, this combination of solid reporting and philosophy "expands beyond the workplace to investigate the broader meaning of life" (Publishers Weekly). Pair it with Matthew Crawford's Shop Class as Soulcraft for a closer look at the value of skilled labor.
Visit your local library today and check out one of these business books. See more information about the Lake County (IN) Public Library & its services to business at http://www.lcplin.org/research/businesslines.htm
Friday, May 07, 2010
Home-Based Business
Starting a home-based business can be a complicated undertaking. Take advantage of the many resources available at the Lake County Public Library: books, magazines, and databases.
BOOKS
331.2567 JOHN
Tory Johnson
Will Work from Home: Earn the Cash - Without the Commute
658.041 EDWA
Paul Edwards
Home-Based Business for Dummies
658.0412 FITZ
Diana Fitzpatrick
The Work from Home Handbook: Flex Your Time, Improve Your Life
MAGAZINES
Some magazines speciallize in information for small businesses. The following titles contain advice for new ventures as well as ideas for expanding or growing an existing business. Check them out today:
BizVoice
Entrepreneur
Small Business Opportunities
DATABASES
Business & Company Resource Center - includes full text articles on home-based businesses and links to trade associations that are useful for the new entrepreneur.
Plunkett Research Online - contains data on 32 major industries. Use this database to conduct business & industry research, create marketing plans, analyze emerging technologies, develop business plans & sales guides, and download prospect lists.
Small Business Resource Center - available through INSPIRE, this database provides over 400 sample business plans.
USEFUL WEBSITES
The Small Business Advocate - http://www.smallbusinessadvocate.com/
National Association for the Self-Employed - http://www.nase.org/
The USA Home-Based Business Page - http://www.usahomebusiness.com/
Visit your local library today and inquire about these useful resources for starting your own home-based business. See more information about the Lake County (IN) Public Library and its services to business at http://www.lcplin.org/research/businesslines.htm
Friday, March 19, 2010
Focus on: Entrepreneurship
An entrepreneur is a person who comes up with a new idea or invention and brings together a country's resources (land, labor and capital) to take the idea to the marketplace. Entrepreneurs manage and assume the risk of a business enterprise.
Are you ready to start your own business? These books might help you decide:
Birthing the Elephant: The Woman's Go-For-It! Guide to Overcoming the Big Challenges of Launching a Business - by Karin Abarbanel and Bruce Freeman
658.11082 ABAR
There are thousands of women out there who own or run companies--and thousands more still in the planning process. If you're in the latter camp, Birthing the Elephant (from start to finish, launching a business takes as long as an elephant's gestation--22 months) might be a good place for you to get advice and encouragement. Featuring examples of successful start-ups in a variety of industries and focusing on the emotional side of the process, the authors are "bluntly honest" (Booklist). For another woman-centered book, try Ann Holmes' There's a Business in Every Woman.
The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up - by Norm Brodsky and Bo Burlingham
658.11 BROD
From the basics of accounting to advice on how to maintain good relationships with banks and lenders, this street-smart guide by Inc. magazine columnists Norm Brodsky and Bo Burlingham serves as a sort of print mentor for budding entrepreneurs. And because it includes real-life stories about how companies met various challenges--by identifying potential problems, focusing on goals, and maintaining perspective--it should help you to avoid pitfalls as you start or grow your business. As Booklist says, "this road map for success should be required reading for those planning a new venture."
The Big Idea: How to Make Your Entrepreneurial Dreams Come True, from the Aha Moment to Your First Million - by Donny Deutsch
658.11412 DEUT
If you ever watched Donny Deutsch's CNBC talk show, The Big Idea, you're probably familiar with some of his featured guests--ordinary men and women who made it big by following through on ideas they believed in. In this book, Deutsch's second, he offers up profiles of these entrepreneurs and shares what he's learned from their successes. He also gives practical advice and suggests resources for others wanting to start or build a business. Though his television show is on hiatus, Deutsch's enthusiasm is obvious, so whether you need encouragement or guidance, you'll find it here.
Go It Alone! The Secret to Building a Successful Business on Your Own - by Bruce Judson
658.1141 JUDS
This unconventional business book explains how a lone entrepreneur can build a successful business--with much less risk and startup capital than you might expect. Bruce Judson, a faculty fellow at Yale School of Management, provides case studies of successful go-it-alone businesses to show that keeping a small business small allows entrepreneurs to focus on their particular strengths--and can result in unlimited revenue potential. In addition, he'll help you figure out if you're ready to take the plunge, and show you ways to outsource some of the services you might need. If you're looking for "sound, cogent advice" (Booklist), you'll find it here.
Visit your local library today and check out one of these business books. See more information about the Lake County (IN) Public Library & its services to business at http://www.lcplin.org/research/businesslines.htm
Are you ready to start your own business? These books might help you decide:
Birthing the Elephant: The Woman's Go-For-It! Guide to Overcoming the Big Challenges of Launching a Business - by Karin Abarbanel and Bruce Freeman
658.11082 ABAR
There are thousands of women out there who own or run companies--and thousands more still in the planning process. If you're in the latter camp, Birthing the Elephant (from start to finish, launching a business takes as long as an elephant's gestation--22 months) might be a good place for you to get advice and encouragement. Featuring examples of successful start-ups in a variety of industries and focusing on the emotional side of the process, the authors are "bluntly honest" (Booklist). For another woman-centered book, try Ann Holmes' There's a Business in Every Woman.
The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up - by Norm Brodsky and Bo Burlingham
658.11 BROD
From the basics of accounting to advice on how to maintain good relationships with banks and lenders, this street-smart guide by Inc. magazine columnists Norm Brodsky and Bo Burlingham serves as a sort of print mentor for budding entrepreneurs. And because it includes real-life stories about how companies met various challenges--by identifying potential problems, focusing on goals, and maintaining perspective--it should help you to avoid pitfalls as you start or grow your business. As Booklist says, "this road map for success should be required reading for those planning a new venture."
The Big Idea: How to Make Your Entrepreneurial Dreams Come True, from the Aha Moment to Your First Million - by Donny Deutsch
658.11412 DEUT
If you ever watched Donny Deutsch's CNBC talk show, The Big Idea, you're probably familiar with some of his featured guests--ordinary men and women who made it big by following through on ideas they believed in. In this book, Deutsch's second, he offers up profiles of these entrepreneurs and shares what he's learned from their successes. He also gives practical advice and suggests resources for others wanting to start or build a business. Though his television show is on hiatus, Deutsch's enthusiasm is obvious, so whether you need encouragement or guidance, you'll find it here.
Go It Alone! The Secret to Building a Successful Business on Your Own - by Bruce Judson
658.1141 JUDS
This unconventional business book explains how a lone entrepreneur can build a successful business--with much less risk and startup capital than you might expect. Bruce Judson, a faculty fellow at Yale School of Management, provides case studies of successful go-it-alone businesses to show that keeping a small business small allows entrepreneurs to focus on their particular strengths--and can result in unlimited revenue potential. In addition, he'll help you figure out if you're ready to take the plunge, and show you ways to outsource some of the services you might need. If you're looking for "sound, cogent advice" (Booklist), you'll find it here.
Visit your local library today and check out one of these business books. See more information about the Lake County (IN) Public Library & its services to business at http://www.lcplin.org/research/businesslines.htm
Wednesday, February 10, 2010
2010 Business & Investment
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2010 Business & Investment
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