Tuesday, October 07, 2008

October Business at LCPL

NEW BUSINESS & PERSONAL FINANCE BOOKS
658.812 BLAC

In today's Web-connected world, consumers have far more opportunities to share their experiences in the marketplace: through blogs, video- and photo-sharing sites, social networking sites, and product review sites, experiences bad and good can be viewed by an unlimited number of existing or potential customers. If you're a forward-looking marketer or business leader wanting to establish and maintain your brand's credibility among Web-savvy customers, you'll find consumer-behavior specialist Pete Blackshaw's argument for the importance of credibility and his tips for interacting with consumers "informative, energetic and entertaining" (Publishers Weekly).
338.7622338 PICK

Nowhere close to quitting, legendary hedge-fund manager T. Boone Pickens has, at 80, written a book that combines memoir with business as he looks back over his years in finance and forward to the future of America's energy situation. From the corporate takeovers of the 1980s to his struggle with depression to a comeback that led to his current support of natural gas production and alternative forms of energy, Pickens has a lot to say. Don't miss his "Booneisms" either, such as "Don't rush the monkey and you'll see a better show."

These titles are from the library's subscription to NextReads. If you haven't signed up for email newsletter alerts, do so today.

Follow the link or call the Reference Desk for help to set up your account: Sign up and receive reading recommendations via email. Choose as many of the categories as you would like. You will receive a confirmation email and the current issue of the newsletter(s) you select. Newsletters will be delivered to your e-mail box monthly or bi-monthly depending on the category selected.

If you have other topics that you would like to have more information about, please contact the library at 219-769-3541 or use our online Ask a Librarian service.


See more information about the Lake County (IN) Public Library & its services to business at http://www.lcplin.org/research/businesslines.htm