Tuesday, December 01, 2009

LCPL December Business News


Googled: The End of the World as We Know It - by Ken Auletta
338.761025 AULE
Though the Internet existed well before Google did, for some of us it's hard to imagine life online without it. Certainly it has made its way into our vocabulary in a way that few other companies, products, or services have. Starting with Google's origins at Stanford and its rapid advance towards profitability, media critic Ken Auletta examines the influence of Google on today's media landscape, includes profiles of company founders Larry Page and Sergey Brin, and offers insight into their lucrative business processes. He also looks to the future in assessing the internal and external threats that may inhibit the company's future prospects. "Sharp and probing," says Publishers Weekly.

Adland: Searching for the Meaning of Life on a Branded Planet - by James P. Othmer
658.1092 OTHM
With 20ish years in the ad business under his belt, author James P. Othmer collected enough anecdotes to write a well-received satiric novel about a predictor of cultural trends (The Futurist). He's now also written a memoir, which details not only his experiences in advertising but also its future as traditional branding expands onto the Internet. From the creative highs to the soul-scorching lows, Othmer makes even selling cat litter sound entertaining. Aspiring advertisers will want to read this, as will those interested in the role that advertising plays in influencing popular culture.

Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System--and Themselves - by Andrew Ross Sorkin
330.9730931 SORK
This bestselling account of the recent near-collapse of the U.S. financial system details the events step by critical step. Since so many books have been written on this very topic, you may be wondering what makes Too Big to Fail stand out from the crowd. In this case, it's the author's credentials--Andrew Ross Sorkin is the chief mergers and acquisitions reporter for the New York Times, and he's won the prestigious Gerald Loeb award for his work. Heavily researched and full of behind-the-scenes tidbits, Sorkin's book will give you an insider's perspective of the financial crisis as it occurred.

In Fed We Trust: Ben Bernanke's War on the Great Panic - by David Wessel
332.110973 WESS
Though we haven't yet emerged fully from the financial meltdown that started in 2007, In Fed We Trust is just one of many books examining its causes and consequences that have been published in recent months. This one (which The New York Times calls "essential, lucid--and, it turns out, riveting") is a combination of a history of the Federal Reserve, a biography of Chairman Ben Bernanke, and an account of the steps that Bernanke, former Treasury Secretary Henry Paulson, and others took to minimize the damage to the U.S. economy. Check it out if you're looking to learn more about what happened--and how it could have been so much worse.

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Visit your local library today and check out one of these new business books. See more information about the Lake County (IN) Public Library & its services to business at http://www.lcplin.org/research/businesslines.htm