Thursday, November 11, 2010

Marketing & Sales

Looking for ways to market your business and increase sales? The Lake County Public Library has many resources to help you grow your business: books, magazines, and databases.

R658.8003 DACK
Advanced Dictionary of Marketing This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are interested in the theory and practice of marketing.

R658.02207 SMAL
Small Business SourcebookA two volume annotated guide to thousands of listings of sources of information designed to help businesses through start-up, development, and growth.

R338.0973 ANNU
Annual Statement Studies This source can be used as a benchmark to compare with your sales and profits. It includes detailed balance sheet analysis of businesses by industry.

R912 RAND (atlas stand)
Commercial Atlas & Marketing Guide This guide features population, economic, and geographic data for more than 124,000 places and includes income, purchasing power, and sales data, and major and basic trading areas.

658.8 EVER
The Entrepreneur's Guide to MarketingRobert F. Everett

658.8 HIAM
Marketing for DummiesAlexander Hiam

658.8340835 YARR
Gen buY: How Tweens, Teens, and Twenty-somethings Are Revolutionizing RetailKit Yarrow

658.834082 SKOL
Too Busy to Shop: Marketing to "Multi-minding" WomenKelley Murray Skoloda

658.85 COOK
Sales Blazers: 8 Goal-shattering Strategies from the World's Top Sales LeadersMark Cook

Business and Company Resource Center (
A fully integrated resource bringing together company profiles, brand information, rankings, investment reports, company histories, chronologies and periodicals.

Reference USA (
Profiles businesses, residents and new movers/homeowners -- create custom searches by county, area code or zip code and download mailing labels to market your product or business.

Visit your local library today and check out one of these business books. See more information about the Lake County (IN) Public Library & its services to business at